Ricky is the Head and Professor of the Department of Marketing at Auckland University of Technology. Prior to coming to New Zealand, Ricky taught in universities in Hong Kong and Macau. Among others, he received his PhD (Business Administration) from the Chinese University of Hong Kong and acquired his barrister qualification from UK’s Honourable Society of the Middle Temple. Ricky has been ranked as one of the top 2% scientists across all the disciplines in the world by Elsevier BV/Stanford University since 2020. He was also ranked as the world’s third most influential author in green consumer research in terms of total citations by an Australasian Marketing Journal study in 2017. In addition, Ricky has been serving as an independent non-executive director for a Hong Kong publicly listed company, Strong Petrochemical Holdings Limited, since 2017.