After four years based in Shanghai as Trade Commissioner and leading the Greater China Food & Beverage sector team for New Zealand Trade & Enterprise (NZTE) Mike returned to Auckland late 2014 to head up the Greater China team for NZTE in New Zealand. Prior to joining NZTE, Mike has held senior positions in New Zealand companies developing & implementing global strategies; introducing new business models; and leading the entry into new markets around the world. Mike has worked and travelled extensively around the world and has spent considerable time in Asia. He first travelled to China in 1989 and since then he has been a regular visitor so has been able to observe first-hand the dramatic growth and development while gaining a diverse first-hand experience covering various sales and distribution channels, supply chain & logistics, product sourcing, and Government in China, Hong Kong, Macau, & Taiwan. Mike also sits ex officio on the Executive Committee of the New Zealand China Trade Association and on the Advisory Board of the New Zealand Contemporary China Research Centre.